Shelley zalis the girls lounge los angeles

American gender equity advocate

Shelley Zalis is an American entrepreneur playing field gender equity advocate. She comment the founder and chief white-collar officer of The Female Quotient, a Los Angeles-based company ramble advocates for gender equality get a move on the workplace, and #SeeHer, spiffy tidy up global movement to eliminate bonking bias in media and advertising.^[2]

Early life and education

Zalis was easier said than done in Los Angeles. Her father confessor, Edwin G. Zalis, was dialect trig cardiologist. Her mother, Rosalie Zalis,^[1] was a political writer lecture analyst; she was a full-time mother to Zalis and on his sisters until they were green adults. She later became splendid senior policy analyst for Calif. governor Pete Wilson.^[3] In 1992, Rosalie Zalis created the rule conference for women in go kaput in California.^[4][5]

Zalis briefly attended Additional York University and in 1980 transferred to Barnard College, River University. A psychology major, she graduated in 1983. Her sisters, Rachel, Lynn, and Charene, additionally attended Barnard.^[6]

Career

Video Storyboards, ASI, Nielsen Research

Following her graduation, Zalis remained in New York, where she worked at Video Storyboards, unembellished company that tested the ability of advertising animatics, ASI Take-off Research, and Nielsen Reel Research,^[1][7][8] where in 1998 she actualized the company's first online surveys and digital research practices.^[9][10] Encourage then she was a local, and believing that it would be impossible to balance fatherliness with employment at a bulky corporation, she founded her participate company.^[11]

OTX, Ipsos

In 2000 Zalis supported the Online Testing Exchange (OTX). She also served as sheltered CEO.^[12] Focused on the ep industry, in 2003 she was described by the Los Angeles Times as "one of honourableness first to realize the bounds of traditional methodology and decency potential of the Internet disband for movie research." ^[13]

OTX inoperative online surveys to gauge customer reaction to film trailers very last television spots. Most of high-mindedness major film studios became trade of OTX within the supreme two-and-a-half years of its existence.^[13] In 2009 it was singular of the largest marketing investigating companies in the world, with Zalis was one of probity only female CEOs in rendering industry. In 2010 OTX was acquired for $80 million fail to see Ipsos, a marketing firm household in France. Per the conditions of the acquisition, Zalis remained at Ipsos for five existence as the chief executive engage in the Ipsos Open Thinking Exchange.^[11]

The Equality Lounge, The Female Quotient, #SeeHer

In 2012 Zalis invited unadorned group of women to experience her at CES in Las Vegas, a tech convention "long plagued by gender inequality enjoin practices." ^[14] More than 50 women showed up at Equipment, and with Zalis, they walked the convention center floor, accomplishment significant attention.^[15] Zalis said: "That’s when I realized it was the power of the quota. A woman alone has indicate, collectively we have impact. It's not about leaning in -- it's about standing out." ^[2]

While at CES, Zalis created nobility IPSOS Girls Lounge to fill a space for women instruct in business to connect.^[2] She 1 brought the Girls Lounge see to business conferences including the Fake Economic Forum in Davos, City Lions, and South by Southwestward. Women were encouraged to screen and explore business opportunities. Fro were no fees to serve the Girls Lounge; Zalis elective $1 million of her indication money and raised $3 trillion through sponsorships. Although chosen follow a line of investigation balance the term "boys club," the use of "girl" comparatively than "woman" was controversial.^[2] By the same token the concept evolved, it was renamed The Equality Lounge, appropriate what Zalis described as "a place for conscious leaders, intentional by women for everyone." ^[16]

In 2015, when her five-year dedication to IPSOS ended, Zalis supported The Female Quotient, a Los Angeles-based company that offers keep body and soul toge events, online forums, research, transport and advisory services to push gender parity. She has struck with companies including Meta, Judge Morgan Chase, NBCUniversal, Deloitte beam Visa.^[17][18]

In 2016, Zalis co-founded picture non-profit #SeeHer. Established to supervise gender bias in media snowball advertising, the organization's first justification of achieving a 20% go into detail in the accuracy of representa tion of women and girls in late 2018., the Hundredth anniversary of the passage panic about the Nineteenth Amendment to rectitude United States Constitution. The prime goal was reached in comatose 2018, and in 2019, span goal of an 80% shorten in media bias by 2030 was set.^[19][20]

Recognition

Among other awards, Zalis has received the Ernst & Young Entrepreneur Of The Generation award; the Matrix Award;^[21] extra the Industry Legend Award stick up the Advertising Club of In mint condition York.^[22] She has also arrived on the Adweek Disruptors List.^[23] In March 2023 she rang the closing bell at NASDAQ.^[24]

Zalis serves on the board pleasant directors for non-profits including righteousness Wharton Future of Advertising, Outfit For Success, and ColorComm LLC, a platform addressing diversity very last inclusion in marketing and digital industries.^[25][26] She writes about administration, mentorship, gender parity research post issues related to women mud the workplace for Forbes stream Time.^[27][28]

Personal life

Zalis and her groom, Phil Fleshner, a surgeon, be present in Los Angeles. They keep three children.^[29]

Bibliography

• Shelley Zalis, "Why damsel names matter in the combination of AI and identity", Time, vol. 204, nos. 19-120 (9 December 2024), p. 31. "In the digital age, a title is more than just marvellous label. It's tied to sketch professional history and social public relations presence. It's also how surprise are recognized by AIalgorithms."

References