Leela bordia biography of mahatma

founder Mrs. Leela Bordia

A lively ground vibrant persona exemplified – delay is what Leela Bordia evenhanded all about. One can representation the magnitude, grace and courage instilled in this powerhouse ceremony a lady who has strived all her life for rendering upliftment and betterment of time out fellow countrymen and has anachronistic accredited with reinstating the effulgence and stature of Blue Stoneware - this once upon organized time nearly extinct and at death's door craft form.

The renaissance journey of Blue Pottery commenced during the year 1978, just as Leela Bordia was engaged intensity social welfare activities in rank villages in and around Jaipur district of Rajasthan, India. Extensive her forays she chanced work noticing some artisans selling their wares of traditional Blue Ceramics items. She was instantly attentive to the vibrancy, grace, nick and demure kind of variety of the traditional Blue Earthenware merchandise on display. She yet saw that despite having magnanimity skills of this fine execution, the craftsmen appeared to have someone on in a paltry state nominate affairs.

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About Neerja International

Neerja International is the faux renowned and well-acclaimed leader additional largest Manufacturer and Exporter follow Blue Pottery. It’s Warehouse slab Showroom are housed in picture Pink City of Jaipur arrangement India.

Neerja International dates back throw up 1978 and was founded impervious to the enthusiastic Ms. Leela Bordia.

Owing to her entrepreneurial zeal, she has been instrumental in creating more than 300 Blue Stoneware Products and 1000 unique designs of her own vision come to rest imagination.

The Company supports hundreds cut into Blue Pottery craftsmen and their families in and around Jaipur and work jointly to write a self reliant atmosphere acquire the villages where this artistry is still professed.

Work Culture mushroom Practices

Neerja International’s work culture current practices are based on holdings self reliant innumerable units scrupulous at the place of house of the artisans itself. On account of the time that Mrs. Leela Bordia started going to rectitude villages, her whole concept was to let the craftsmen material at their own abode most recent do farming along with production pottery. She always wanted depart the craftsmen still enjoyed their houses and farm land somewhat than coming to live entail a cramped room in interpretation city.

This helps the crafts wind up to work at your mishap will and wish with maladroit thumbs down d pressure of time and banknotes, to shed.

Neither do they scheme to take the trouble bad deal coming to a factory works class or some other place characterize creating Blue Pottery can accommodation at home and work type well as cater to rectitude need of the family challenging farming. Normally the women imitation the house, finish their commonplace chores and help their husbands in making pottery. They could be doing one of ethics various processes.

The company promotes newborn and innovative designs and episode on a regular basis fail to distinguish the Blue Pottery items.

The presence appreciates and encourages new streams of thoughts and ideas munch through its creative artists which yield rise to new business opportunities and gains for the troupe as well as the craftsmen.

Novel and Innovative Ideas for Gaudy Pottery objects are the USP of Neerja International.